If you feel you might be making mistakes in social media, you aren’t alone. I talk to business owners, CEO’s, and marketing directors from all around the world and they all share the same frustration and concern with me; that they may be wasting their time in their social media efforts.
The five biggest social media mistakes I’ve uncovered are:
#1 Not having a social media plan.
People plan more for their weekend vacations than they do for their social media strategy. What are your objectives? What do you want to accomplish? Who are you trying to reach? Which social media platforms are your potential customers spending time on? How can you add value? Stop wasting your time in social media and plan.
#2 Overpromoting.
Social media is more about sparking conversations, connecting with others and developing relationships than it is advertising or promotion. Businesses abuse the social media tools available to them thinking they are to be used to shout their message over and over. Add value first. People will find you if you are adding value and helping to solve a problem.
Click here to learn the other 3 Biggest mistakes and how to avoid them.
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